Bottom line focus leads to short-term thinking and poor results - Vice President of Marketing Nielsen Employee Review

I worked at Nielsen through their transition back to being a public company, and the company was driven by a short-term obsession over cutting costs that lead to decisions that made no sense - like using an English-language site to recruit panelists in Japan to save a few bucks. Over time this made the work environment unbearable as people were pressured to meet unrealistic goals. Out of my team of 12 people there are currently 2 still working at Nielsen.