You're better off unemployed - Account Coordinator Rokt Employee Review

1.0
22 Jun 2021
Recommend
CEO approval
Business outlook

Pros

The people here are fantastic. Not exco, but just about everyone else. There are so many smart and passionate individuals here that its almost a shame. Its an honor to work with them and they often times distract from how toxic and terrible it is. At least they provide comfort in that we're all going through it together. Commiserating brings deep bonds and lifelong friendships and Rokt's people are great and they all deserve better.

Cons

The ‘people first’ culture is smoke and mirrors and strategic marketing, don’t believe it. People work like dogs (12+ hour days) and are hardly compensated or even recognized for the amount of blood, sweat, and literal tears they pour into this company regularly. The CEO is overeagerly rushing people back into the office (mandatory 5 days with no flexibility starting in August) likely due to the fact that he wants the atmosphere of the office to distract people from the toxicity. The people at this company are fantastic (again, excluding exco) but it’s not worth it. The CEO and his wife are controlling and hypocritical. The lack of communication is abysmal. You’ll be encouraged to speak up in meetings and then sternly corrected when you do. They preach learning from failures but fire people weekly and if you disagree with what the CEO or CCO think your days are numbered. You’re better off unemployed.

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Rokt Response
4y
It’s difficult for us to read this feedback from a current Rokt’star, we are really sorry that you aren’t enjoying your time at Rokt. We don’t want any of our employees to feel this way. If you are open to it, we would really appreciate a confidential conversation with you, please reach out to our Chief People Officer, Sarah Wilson, or any member of the People team.

Explore other reviews about Rokt

5.0
1 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Rokt is a great place to work with an abundance of opportunity for upwards mobility, even for entry-level employees. This was my first job out of undergrad, and I have already been promoted, given raises, and more! The team is also super positive with each other. Everyone is always thankful for the work you do! Rokt employee benefits are fantastic, the pay is competitive, and they also offer several opportunities to further your career within the organization. It is a high-growth environment where employees are appreciated!

Cons

Rokt is extremely fast-paced, and this isn't for everyone. However, if it works for you, than there is no better place to be. We are constantly learning, pushing ourselves, and doing it all at lightening speed.

2.0
12 Feb 2026
Recommend
CEO approval
Business outlook

Pros

Experience Density: You’ll be exposed to a massive volume of projects in a very short time. Comp & Benefits: The financial upside and "experience per hour" are significant. Early Career Launchpad: Good for those who want to build a resume quickly and don't mind a lack of structure.

Cons

The "Start-Stop" Cycle: Initiatives are launched and killed so rapidly that meaningful progress is rare. It’s common to see 10+ initiatives die before they ever have a chance to impact the business. Cultural Exhaustion: The constant pivots aren't just inefficient; they’re draining. No one knows what’s next, which leaves the team feeling frustrated and perpetually "on edge." Leadership & Agency: Executive leadership changes constantly because senior talent isn't given the agency to lead. Most decisions are reactive—driven by CEO anxiety rather than a stable product roadmap. Technical Debt: You’ll build on "rotten" infrastructure where speed is the only metric that matters, leading to a "hope-based" data strategy.

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