Great in theory, GutCheck is unfortuantely a failure of a business concept and will never be anything more than a struggling startup. The CEO means well, but the "GASI" culture is force fed to employees and is not a reality. I reported to four different bosses during my first seven months there. My target accounts were a constant moving target and there was a perpetual shift in strategy, direction and approach to sales. During my brief stint, I witnessed a steady stream of key sales personnel departures, e.g. the CRO, RVP, VP of Sales, Dir Sales Ops all left within a six month span. Eventually, one of my peers - who wasn't even a successful rep and had zero experience managing others - became my "boss". Not exactly an environment that sets the stage for success. In sum, if you like to break your neck hustling for peanuts and be bombarded with a constant stream of organizational noise and distracted by half-cocked product "innovations" - by all means, seek out GutCheck...just temper your expectations.