Edelman Digital shares the typical issue that seems to be prevalent in PR firms or PR/advertising hybrid departments within PR firms. The PR Account Managers don't know how to function as Account Managers within the processes and industry best practices for advertising. They prefer to come up with 'castle-in-the-clouds' ideas and toss half-baked poorly-conceived project initiatives over the wall at their Project Management staff and then refuse to engage with any detail work, followup questions, or making strategic decisions necessary to align with greater client KPIs. Essentially, they do the work of a PR Account person, not the client-relationship management and strategic point of control work of an Advertising Account person.
This puts undue stress on Project Management professionals who are used to industry best practices in division of labor. You go in looking for your Account Management counterpart only to continually be shoved into fulfilling that role yourself, when nowhere on your job description does it ever say you were supposed to be an Account Management hybrid PM in the first place.
