Pros
Reputable name that brings in prospective clients. Open architecture to be able to offer clients a broad range of different investment products many other bank programs do not offer.
Cons
Everybody is overwhelmed with KYC work and their technology is extremely primitive. Advisors have to waste their time with nonsense administrative work that they don’t have time to build a business. Takes days or sometimes even weeks to accomplish tasks that should be able to be completed in minutes. Company hires incompetent workers because they don’t want to pay what competent workers would want to be paid. Baffles my mind how such a large institution is run so inefficiently. I worked for multiple banks, and Citi is by FAR the worst one. It didn’t used to be so bad they say before, but it sure is going downhill now!