Solid and growing - Director AppsFlyer Employee Review

5.0
17 Oct 2019
Recommend
CEO approval
Business outlook

Pros

I recently started at AppsFlyer, and this has been an excellent experience so far. More specifically, the company gets several critical items right that a lot of other employers typically fail at: 1. Onboarding - regional and global academies, robust learning and development with local dedicated leadership, excellent online learning content, overall excellent experience with attention and focus that immediately elicits pride to have joined the company. 2. Hiring quality - AppsFlyer hires senior professionals in their field, and isn't trying to cram more heads into the org with candidates that are only "good enough". The current org chart is generally consistent in that there isn't much title inflation and unnecessary levels, and so far I haven't seen much ego. 3. Culture, product focus and the ability to generate excitement around both product and company overall. AppsFlyer employees are proud of their product and teams, tech is genuinely robust, feedback flows freely and without egos, colleagues are always willing to help and generally the "all-in" spirit isn't just an HR tagline. 4. Leadership - inspiring and competent leaders, everyone is extremely approachable up to C-level including our co-founders, with again healthy feedback flowing and regular regional and global executive communication being disseminated in relevant channels. AppsFlyer is a true global company, which also means C-level and leadership overall is very visible including traveling outside of Israel HQ frequently. Managers seem attentive to growth and delivering adequate support in most teams. The US General Manager is a strong leading figure in getting everyone focused and motivated.

Cons

None of the below are true cons, but rather, areas of consideration for improvement or close monitoring based on my experience so far: - I've read and heard comments about growth opportunities occasionally taking time to materialize with some internal hurdles, while I cannot comment yet on the matter, I would keep a close eye on market compensation competitiveness and ensuring merit is adequately rewarded, especially as the company currently enjoys strong growth. - A common challenge: while initiatives such as the recent US offsite (truly outstanding event) or weekly scrums are great, I see opportunities to create even more cross-team interaction to avoid silos - more specifically, certain teams seem unaware of the true scope of their counterparts in other teams. - Lastly, again not a true con but due to the company being truly global, communication can occasionally be fragmented with siloed work streams that might overlap as they relate to clients and partners from region to region, and would benefit from even better global communication flow. In this regard, heavy internal reliance on Slack is both an asset and a liability as important items occasionally get lost in the noise.

Explore other reviews about AppsFlyer

5.0
29 Nov 2025
Recommend
CEO approval
Business outlook

Pros

Great people and great value that AppsFlyer's team has built for customers.

Cons

No cons. As a trailblazing company, there is always a push to innovate further, so change is constant, along with the opportunities it brings for everyone to step up.

2
1.0
20 Aug 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

For someone that has money to play with a wants to make more, maybe.

Cons

I got ripped off for more than $300! They tell you that you can make money but what they don’t tell you is that you must have money! You must pay out of pocket for at least 2 tasks a day. First it was $50, then $100, then $300 and the last time was $800 which I did not pay! Once you complete the tasks for the day they pay you in bitcoin through PayPal in my case or Cash App which I had to open an account with. They use whatever you earned in bitcoin for the next task but you have to pay out of pocket for the rest of the order if you didn’t earn enough in bitcoin. The last day I worked I had nothing in my Paypal and nothing in my Cash App but I had to pay $800 out of my pocket to complete the task! I didn’t have it. And if you don’t complete the tasks, you don’t get paid. I paid over $300 of my money and deposited back to my bank account $14.25 (sign up bonus) and $9.21! And each day the tasks cost more. They tell you that you will get a refund plus a profit for what you dish out immediately. I didn’t. Maybe for someone who has thousands to play with and wants to make more, it may be a good job. But for a retiree that has only social security for income and needed an extra income to make ends meet. it is not. Now I am out $300+ and can not pay my bills this month!

See reviews by: Helpful|Rating|Date|All