Truly Great Company - Marketing AppFolio Employee Review

5.0
19 Jun 2017
Recommend
CEO approval
Business outlook

Pros

We build an amazing product and care about our customers. A tremendous amount of effort goes into making sure the work environment is top-notch and it starts with hiring great people. Everyone I have worked with has been incredibly friendly, talented and driven to succeed. Monthly company meetings hosted by the CEO help keep everyone informed about the direction of the company. Kitchens are always fully stocked. Thoughtful company swag is frequently given out. Plenty of opportunities to collaborate and network with other departments. Team activities like city league sports are encouraged and often sponsored. Leadership team genuinely strives to help you advance your career, but ultimately you own your career path and success. I have been here for over 5 years and can say it was one of the best decisions I ever made.

Cons

Over the course of my career I can't think of any Cons. Cost of living in Santa Barbara is expensive but in my opinion worth it.

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AppFolio Response
8y
Thanks for taking the time to share your experience at AppFolio and appreciating the effort everyone puts into making this a great place to work. After 5 years with us I'm sure you've contributed so much to our culture and environment....and especially to winning a few of the city league sports tournaments :) Thank you for trusting AppFolio with your career.

Explore other reviews about AppFolio

5.0
17 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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