3.0
23 Mar 2024
Former employee, more than 8 years
Dallas, TX
Recommend
CEO approval
Business outlook
Pros
The marketing field offers a good array of work responsibilities and titles, encompassing diverse areas like B2B, B2C, product marketing, product management, and product development. There many different areas to work in.
Cons
The marketing organization is has not kept up with modern marketing best practices. The level of marketing at AT&T is average at best. The major reason because of promotions or lateral movements of non-marketing people (operations/sales) in senior marketing leadership roles. Leadership believes if someone is successful in their previous job (e.g. operations) that means they will be successful in Marketing. Not the case. They just dummy down the organization.