Innotrac Snapshot
Behind your favorite catalog or online retailer might be a company like Innotrac, which handles customer support and fulfillment services. Innotrac takes orders through its call centers and via the Internet, and processes them through its seven fulfillment centers, where customers' products are stored. The company's services include inventory tracking and management, packaging, and reverse logistics (handling of returned goods). Besides retailers such as Ann Taylor and Target, Innotrac's customers have included telecom giants such as AT&T and Qwest, for which the company provides product distribution services. Innotrac was established in 1984.