I was referred by a friend for this role who was a SoMe employee at the time. I was asked to have a phone interview, an in-person interview with the same two people I had a phone interview with, complete a written assessment, and meet in-person once more with the two founders. When one of the founders could not make the interview, I was asked to carry out a 4th interview with the founder who could not attend the interview, which I declined, as they expected a 1 hour phone interview at 9am the following day, with less than 24 hours of notice and without regard for my full-time job.
It took nearly 3 weeks for SoMe to email me and tell me that they would not be extending an offer. The email was sloppily written and did not have the correct title of the job I had interviewed for.
After reading another review of the interview process, I strongly suspect that SoMe was looking to learn industry tips, rather than make a hire, especially after I completed a detailed "assessment" that was never spoken of after I submitted it. I also interviewed twice and was not asked what my salary expectations were. Looking back, I consider myself lucky that I did not get or accept an offer at such a disorganized company. There does not seem to be any sort of respect for candidates here; I shudder to think of how they treat their employees.