I applied online. I interviewed at Kustomer in Feb 2025
Interview
6 stage process for EAE role on EMEA team;
> screening call with recruiter
> 3 part process meeting leadership in US
> presentation to panel inc account strategy and territory mapping
> call with Head of Sales EMEA
The process is well thought-out to give candidates a real and full picture of the team & culture and gives candidates so much opportunity to ask lots of questions aligned with different departments. Can’t say the process was “difficult” or “easy”, because it’s designed to best support decision making on both sides.
The presentation does require a fair amount of preparation, but again, not challenging as this is what I already do in my current role.
Interview questions [1]
Question 1
How would you go about building pipeline to ensure you meet quota, and how would you identify and prioritise target accounts?
The process started well enough, but it became increasingly disorganised and unfair. I spent significant time preparing bespoke materials for the final stage, including account strategy, territory planning, and a live roleplay, and I was flexible around reschedules and last-minute changes. The final interview was shortened because of internal scheduling issues, which made the process feel rushed and not set up for a fair evaluation. After I was rejected, there was still follow-up activity around accessing the materials I had created, which made the whole experience feel exploitative and disrespectful of my time considering they approached me!
Interview questions [1]
Question 1
They asked me to walk through a full enterprise account strategy, including why I had chosen a target account, how I would build a territory plan, and how I would run a late-stage deal.
They asked how I would build pipeline and execute an enterprise sales motion in EMEA, including account prioritisation, territory math, and a live deal role play although the interview was cut to 45 min and honestly felt very chaotic for this stage of an interview process….
I applied through a recruiter. I interviewed at Kustomer (London, England) in Feb 2026
Interview
Started with Linkedin DM then followed 7 steps.
- Recruiter Screen
- Meet hiring Manager
- Meet 3x cross team leaders (Sales, SC, POPS)
- C Suite meet
- Presentation
Good process overall.. 2-3 weeks total time.
Interview questions [1]
Question 1
Why Kustomer
Thoughts on AI
Learnings/ how did you bounce back.