Expedia Group interview question

How would you sell me eggnog in Florida in the summer?

Interview Answers

Anonymous

13 Jan 2010

I'd add rum and an umbrella and sell it as a cocktail.

2

Anonymous

14 Sept 2010

Frozen on a stick

2

Anonymous

13 Jan 2010

(grunch) (that's I determined my answer before reading other posts) freeze it and add rum.

1

Anonymous

18 Jan 2010

1) As part of a Christmas in July celebration. 2) Sell the eggnog over the summer for the inventory to be delivered in the winter.

Anonymous

28 Nov 2011

Agree with the Mr. & Mrs. Freeze. Freeze it (on a stick would be nice).

Anonymous

13 Jan 2010

This is simply a question to determine your creativity, which is key for a marketing position. The first thing that came to my mind was to sell it as a key ingredient for a summertime alcoholic drink. Margaritas have strawberries, daiquiris have coconut, your drink has egg nog.

2

Anonymous

25 Jul 2014

Buy it now that is affordable, it will cost twice as much in the Winter. It is made with organic eggs and premium liquor, imported from Italy. I came with 10 boxes and now I only have 1 left. I am actually going back to Spain tomorrow. So, I will even offer you 2 bottles for the price of 1 and a half, since they need to go now!

Anonymous

28 Apr 2010

I'd sell it to you in a glass.

Anonymous

11 Jan 2010

My immediate response: "With a gun or Mickey Mouse." Then, of course, I'd go on to demonstrate my incredible marketing creativity by spinning out a quick campaign idea... probably involving Mickey...