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Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces. Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimize programmatic value and scale. With more than 720 employees, 18 countries, and a combined net recurring revenue above $200M, the unified entity will provide advertisers and media owners with an independent vertically-integrated alternative to walled gardens, addressing the growing industry’s need for heightened efficiency and innovation on a large scale. Equativ, which confirmed Bridgepoint as its primary investor last year, has tripled in size over the last three years. In Q1 2024, Equativ and Sharethrough respectively achieved 16% and 20% growth year-over-year, driven by new strategic partnerships and increased revenue from curation, CTV, and green media products. Both companies collectively maintain complementary, long-standing relationships with major agency-holding companies, premium publishers, and Fortune 500 brands.
French Tech: Equativ is selected as a part of the prestigious Next 40 program! After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech success stories. This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM. On May 22, the French government revealed the 40 top-performing companies and 80 high-potential start-ups in the 2024 class of the French Tech program. Created in 2019, this index aims to support the French technology ecosystem by accelerating the development of high-potential companies to help them become global technology leaders. French Tech Next40/120 companies represent the strong French technology portfolio, contributing to France’s international influence, the development of its economy, and the necessary transition to a more environmentally responsible approach. In 2023, Equativ saw continuous growth, topping the 100 million euro revenue mark for the first time. As a sign of this strong momentum, Equativ recently entered into a strategic partnership with the German conglomerate Deutsche Telekom to accelerate the development of advertising solutions for connected TV. In 2024, Equativ will benefit from increased support from the French government to help its continued innovation and international expa
