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What are you planning to watch….‘This, That.’ From today you will be able to see Freely’s new 30 second TV advert which spotlights an amazing line-up of shows scheduled across the PSBs this Autumn which demonstrates free-to-air TV is better than ever. This, That. comes hot on the heels of Freely recently celebrating its first year in market, with over half a million weekly users and an independent forecast to be the largest TV device platform in the UK within the next five years. Freely is a collaboration between BBC, ITV, Channel 4 and Channel 5, and allows UK audiences to stream live TV channels alongside on demand content for free via their smart TVs, removing the need for a dish or aerial. Check out the new advert below! Everyone TV | Freely, Freeview, Freesat
We’re delighted to announce the return of Mirror On The Industry. Now celebrating its sixth year, Channel 4’s acclaimed insight series is dedicated to exploring the state of play with representation in UK TV advertising. The latest report, created in partnership with research agency Tapestry, shines a spotlight on the positive strides made in inclusive advertising since 2019, while also providing an honest look at current perceptions of representation. Despite encouraging progress, the report reveals that some groups continue to face stagnation and are still subject to narrow portrayals. Unveiled today at a special event hosted by Channel 4 and ISBA, the research identifies three key areas of opportunity for our industry: - The transformative power of storytelling through ad formats - Finding the right balance between aspirational and relatable characters and storylines - Ensuring visibility for individuals who are rarely or never seen in TV advertising
🥇 A major milestone for Channel 4 and UK broadcasting Today, Channel 4 becomes the first public service broadcaster to launch exclusive streaming channels on Freely – the new live and on-demand platform backed by the UK’s leading PSBs. We’re introducing three brand new streaming channels, available only on Freely: 🍿 4Reality: The original home of the best reality TV, from Married at First Sight and Naked Attraction to First Dates and Made in Chelsea. 🏡 4Homes: Showcasing all things property, from Grand Designs and A Place in the Sun to Location, Location, Location. 🐶 4Life: Celebrating real lives, travel, food, and animals including Travel Man and The Dog House. This launch reinforces Channel 4’s commitment to market-leading innovation and accelerates our transformation into the world’s first public service streamer. With Freely, viewers can access over 50 live channels and more on-demand shows than any other UK streaming service – all subscription-free. As the UK continues to stream, we’re proud to lead the way in ensuring free, high-quality TV remains accessible to all.
What a day! Yesterday Thinkbox Vision’s event saw many marketeers gather to explore the TV industry and the role advertising continues to play. Our Chief Commercial Officer, Rak Patel was amongst the industry experts reflecting on the current state of play, speaking on a panel alongside commercial leads from Sky Media UK, ITV and Disney to discuss where TV is going and how it will better serve brands. Key takeaways from the session include: - Reach, Trust & Effectiveness: TV remains a trusted platform, delivering reach and reliable results for brands in a fast-changing environment. - Industry Collaboration: Initiatives like Project Lantern are driving progress, creating universal measurement standards and increasing accessibility—especially for SMEs. - Positive Regulation: Governance and oversight provide brands with the confidence to invest in TV, knowing their campaigns are in a safe and effective space. Attendees then got to hear the latest news from Project Lantern, a joint measurement initiative between Sky, ITV and Channel 4. As well as insights into the Educating Yorkshire series with Mr Burton sitting down with Twofour’s David Clews and AJ Odudu.
🌟 Representing the whole of the UK 🌟 "By putting down roots in the Nations and Regions, we hardwired our mission into the heart of everything we do, reinforcing Channel 4’s promise to represent the whole of the UK." Sinéad Rocks, Managing Director, Nations and Regions Our latest impact report highlights how Channel 4 is commissioning bold stories from every corner of the UK – while also investing in creative leaders across the UK, breaking barriers, and driving forward the UK’s vibrant creative economy. 📈✨ 💷 £1.2BN invested in Nations and Regions content since 2019 📺 Distinctive programmes made across the UK – telling authentic stories that reflect diverse communities 💡 £10M doubled annual 4Skills budget in 2025 🎓 145,000+ training and development opportunities delivered through 4Skills since 2020 – opening doors for the next generation 🌍 6BN+ global views of social content from Leeds-based 4Studio, up 5.8% year on year (2024) We’re more committed than ever to growing our impact across the UK – on and off screen. Read the full report and see how we’re driving authentic regional representation (link in the comments).
Channel 4 has received eight nominations for this year’s Grierson Awards. 🎉 From Best Single Documentary to Best Returning Series and Best Popular Culture Documentary, it is great to see so many of our partners getting recognised for the impactful, engaging and eye-opening stories they’ve brought to our screens. A big shout out as well to the Creative Investment Fund’s FIRECREST FILMS LIMITED Films on its two nominations. 👏 Congratulations to everyone involved and best of luck to all the nominees!
I do! TUI sponsors MAFS UK’s podcast with Lucinda Light 🎧 As fans of Married at First Sight UK prepare for the return of the show to E4 later this month, TUI is today announced as the official sponsor of the accompanying weekly podcast, MAFS UK: It’s Official! With Lucinda Light. ❤️ TUI will feature across each of the nine 30-minute episodes which will be available to watch on Channel 4 linear, Channel 4 Streaming, YouTube and Spotify. EssenceMediacom
Today, as part of Channel 4’s newly launched Creative Investment Fund, we’ve acquired production company, FIRECREST FILMS LIMITED. This first deal from our fund is backing brilliant British storytellers and strengthening Channel 4’s IP ownership under our Fast Forward strategy. Firecrest Films is based in Glasgow and was founded by managing director Nicole Kleeman and creative director Iain Scollay, who will both continue to run the business. Firecrest specialise in premium documentaries and factual content, and have won 16 BAFTAs, Best Small Indie of the Year (Edinburgh Television Festival Awards 2022) and Best Multi-Channel Production Company (Broadcast Digital Awards 2024). They’ve produced programmes for Channel 4 including: UNTOLD: The Secrets of TikTok Shop and Dispatches: The Truth About Nike and Adidas. We’re really looking forward to working with the Firecrest team as they continue to grow their business.
💖🚨 NEW WORK 🚨💖 When you take Channel 4's iconic reality show hashtag#MAFSUK and put it in front of Miles Aldridge’s lens, you don’t get wedding photos–you get modern art.
Here’s to the Production Training Scheme cohort of 24/25! Last night, the 12 trainees on Channel 4’s Production Training Scheme celebrated their graduation. Over the last year, they’ve undertaken placements at independent production companies across the UK’s nations and regions, working as trainee researchers and production coordinators to enter into the industry. They’ve also taken part in training and been provided support by thinkBIGGER! , all designed to help them develop their skills. A huge congratulations to all the graduates, and a big thanks to our indie partners on this year’s scheme: Waddell Media, Stellify Media, FIRECREST FILMS LIMITED, Raise the Roof Productions, Spun Gold, Studio Lambert, True North Productions Ltd, Cwmni Da, YETI MEDIA, South Shore UK, Ty'r Ddraig
