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It was feeling especially festive in our Brighton store yesterday as we hosted a dedicated event full of festive activities including our leather customisation station, a mulled wine bar and a fabulous prize draw for customers shopping with us that day. We coincided our event with a late night shopping night in Brighton Lanes, so we were delighted to have lots of customers stop by to enjoy the festive atmosphere that our Brighton team and our Christmas playlist helped to create! A big thank you to Charlotte Till, Lucy Hall and our Brighton store dream team lead by Alex Lee Mudd, Dominka Lysiakova, Jay Goldsmith and Katie Todd whose efforts ensured it was a memorable event for both customer and colleague! #WeAreAllSaints
We’re delighted to have opened our brand new store in Liverpool city centre retail and entertainment destination, Liverpool ONE. We’ve brought our new collection, iconic sewing machines and LED AllSaints Turbo signage to our new location and our team can’t wait to welcome both new and returning customers through the doors. Providing opportunities to internally progress is really important to us, so we’re delighted to see Connor Goodwin promoted into the role of brand leader and Emily Jones step up into the role of store manager to lead our brand new team of stylists. Getting a store to opening day takes a huge amount of planning, time and effort from so many teams. A huge thank you to our store, retail operations, visual merchandising,store design and construction, PR and marketing, people & culture and technology teams for making it happen! Liverpool, we’ve missed you. It’s so good to be back.
There's nothing quite like the magic of Glastonbury. We were delighted to return to this year's Camp Kerala with an especially curated pop-up of AllSaints festival essentials. We made sure to bring our favourite tassels, embellishment, leathers and prints so our Camp Kerala visitors could feel their most festival-ready right across the long weekend. Team members, Kornelija Benesiunaite and Grace Wittey were on hand for bringing the vibes to our pop-up and for giving expert styling advice to festival goers. We also took along our leather customisation station so we could individualise purchases, helping to timestamp lasting memories on the pieces that were a part of the party! It was a lot of fun getting to catch up with friends of the brand throughout the festival and always special to make some new ones. We can't wait to continue the party this year as we edge closer to 30! #WeAreAllSaints
At the end of April, we were thrilled to launch smALLSAINTS, our brand new premium kidswear range in partnership with Next. Taking inspiration from some of our iconic AllSaints pieces whilst also introducing new designs and colourways, we’re so excited for our Mini Saints to have their very own collection to enjoy and express themselves through with all age groups between 4-13 years old catered for. Over the past few weeks we’ve loved seeing some of our AllSaints parents already kit out their little ones in the new range. The first drop of the collection is available to shop now through Next, with more lines and further global wholesale partnerships launching later this year. We’re really proud of this one. We hope you love it too. #WeAreAllSaints
Did you know that at the end of April we launched our brand new, responsibly-sourced packaging globally? This project has been years in the making and in the words of COO, Catherine Scorey Jobling was “a project born from the desire to elevate the look and feel of the fleet and reinvigorate our primary physical marketing tool whilst reinforcing visual consistency and sustainable properties across the range.” In partnership with Fleet Luxury Packaging, a brand new paper stock, unique to AllSaints has been crafted. The new colour and texture are paired against a series of complementary black elements and new finishes. We have also given our Times New Roman logo a new bevel emboss finish. All of our new postal boxes are made from a blend of recycled paper (at least 40%) with the remainder coming from responsibly-sourced paper certified by FSC, which is additionally dyed at source to reduce machine time. We want our customers to feel great in anything they choose to purchase from us and know that how it’s carried home or arrives from our distribution centre really matters. We hope you love our new look as much as we do. #WeAreAllSaints
We could not be prouder (or more in awe) of our incredible London Marathon runners who completed Sunday’s marathon. We had three team members running on behalf of our charity partner, Shelter and two who ran for personal causes close to their hearts. Each runner was taking part in their first ever marathon and made plenty of sacrifices along the way to get the required training in to feel prepared for the big day. They did themselves and everyone a part of their journey proud when it came to the race itself. A number of our team also went along to be their personal cheer squads. Needless to say there were a few croaky voices on Monday morning! After watching their inspirational colleagues, we’ve already had more team members motivated to give it a go next year! A huge congratulations to Amy, Sophie, Isabella, Victoria and Megan – what an achievement and what a difference all of the funds raised will make to those in need. #WeAreAllSaints
