Tier 11 Reviews

I appreciate you taking the time to share your experience, though I'm disappointed your review lacks the context necessary for prospective employees to make informed decisions about whether Tier 11 is the right fit for them. You mention "no health insurance, no 401k, no paid equipment" as cons, yet these were clearly communicated during your hiring process. As a 47-person agency investing heavily in transformation, we don't currently offer these benefits that larger agencies might - this was transparent from the start. The "constant layoffs" you reference were difficult but necessary business decisions as we restructure to better serve our clients and position the company for future growth. This restructuring is happening across our industry as we all adapt to changing market conditions. Your experience matters to us, but without specific examples of leadership misalignment or other issues, it's challenging to address your concerns meaningfully. If you're willing to provide more details about your experience, please email me directly at joshua@tiereleven.com. I wish you success in your future endeavors. Josh Head of People and Culture

Thank you for sharing your perspective after your significant tenure with Tier 11. After 5-7 years with us, your insights offer an important viewpoint on our evolution. I appreciate you acknowledging our flexible work environment and the talented people on our team. These remain foundational elements of Tier 11's culture. Regarding your concerns, I want to address them with clarity and conviction. The transformation at Tier 11 since 2022 has been deliberate and necessary. We made the strategic decision to evolve from a "Traffic focused" Meta advertising agency into a comprehensive digital marketing partner through our Conversion Engine method. Data Suite tech, and adoption Marketing Performance Indicators (MPIs) (leveraging metrics that matter)... This transformation wasn't forced upon us—we chose this path because the traditional agency model is broken. Change is inherently messy and transformational periods are always challenging. The team members who have embraced this journey with a "seek to understand" mindset have recognized the value of these changes and can now see the strategic vision taking shape. In recent months, we're beginning to see the fruits of this transformation, The issues you've mentioned—compensation limitations, lack of benefits, international hiring—stem from necessary business investments at this stage of our growth. Standing up a client success department, bringing in specialized talent, and making strategic acquisitions require significant resources that support the achievement of our teams vision. These investments are critical for our future but have temporarily limited our ability to expand in other areas. What you reference as "trying to solve problems that were never actually problems" mischaracterizes our approach. We deliberately charted a new course that requires elevated effort and sacrifice in service of our long-term vision. Returning to "what made Tier 11 special years ago" isn't viable in today's evolving industry landscape—what got us here won't get us where we need to go. While our strategic decisions are proving effective, we acknowledge there have been tactical mistakes and learnings along the way. No company undergoing complete transformation avoids these growing pains. What has remained consistent throughout is our commitment to transforming the industry, our strong leadership, and the core values that guide our decisions. I appreciate your contributions during your time with us and wish you continued success. If you would like to discuss your experience further, please reach out to me directly at joshua@tiereleven.com. Josh