- The CEO was the main reason behind the departures—her entire leadership team turned over, resulting in near 100% attrition.
- The product was built for enterprise, but we couldn’t sell it. The CEO pushed a pivot to SMB/mid-market, but the tech wasn’t ready. She had teams adjust processes to support a product that didn’t exist yet, thinking more people could make it work. It didn’t—it failed. She got upset and blamed everyone else for everything.