Does Optimal pay their employees well?

According to anonymously submitted Glassdoor reviews, Optimal employees rate their compensation and benefits as 4.0 out of 5. Find out more about salaries and benefits at Optimal. This rating has decreased by 9% over the last 12 months.

How satisfied are employees working at Optimal?

84% of Optimal employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Optimal 4.3 out of 5 for work life balance, 4.2 for culture and values and 3.9 for career opportunities.

What are the top reviewed jobs at Optimal?

Digital Media Manager (4) , Digital Media Specialist (3) , Digital Marketing Strategist (2) , Digital Media Strategist (2) , Office Manager (2)

What are the pros of working at Optimal according to real employee reviews?

"The people are clicky." ((in 4 reviews)); "egotistical team." ((in 3 reviews)); "Team events and benefits are also top" ((in 3 reviews))

What are the cons of working at Optimal according to real employee reviews?

"While management is always approachable, there isn't always a clear path forward." ((in 3 reviews))

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Optimal

Optimal Reviews

4.1

84% would recommend to a friend

(27 total reviews)

Ravi Karumuru

Not enough data to show CEO approval

85% positive business outlook

Ratings by category

4.3

Work/Life balance

4.2

Culture and values

4.2

Diversity and inclusion

4.0

Senior management

4.0

Compensation and benefits

3.9

Career opportunities

Optimal has an employee rating of 4.1 out of 5 stars, based on 27 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Optimal employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

27 reviews

5.0

28 May 2026

Great Balance of Flexibility, Employee Development, and Engagement

Office manager

Recommend

CEO approval

Business outlook

Pros

Autonomy over my output, great new hire milestone program that guarantees development conversations with my manager, monthly events that engage all employees, quarterly volunteering opportunities, hybrid office schedule, lunch stipend, snack program, Flexible PTO.

Cons

More structured career growth paths would be beneficial for long-term development.

5.0

26 Mar 2026

Strong team, fast growth, some growing pains

Anonymous employee

Recommend

CEO approval

Business outlook

Pros

Lots of autonomy in how you manage your work and clients. Strong growth opportunities if you’re willing to put in the effort. Really great people, supportive and easy to work with. Fast-paced environment where you’re constantly learning.

Cons

Leadership can lean on instinct over data at times. Fast growth creates some ambiguity. Expectations aren’t always clearly defined.

1.0

24 Jan 2026

The worst company I’ve ever worked for.

Digital media specialist

Recommend

CEO approval

Business outlook

Pros

No pros. Terrible pay. The people are clicky. Don’t be surprised if you get let go for no reason. This place will derail your career. You’re better off at a bigger company.

Cons

I wish i never worked here. Bad people and management. Do yourself a favor and don’t waste your time.

Viewing 1 - 3 of 27 Reviews

Jobs at Optimal

EV Charging Specialist

Warren, MI

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Robotics Software Engineer

Supply Chain Associate

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Optimal

Optimal Reviews

Ratings by category

Reviews by job title

Great Balance of Flexibility, Employee Development, and Engagement

Strong team, fast growth, some growing pains

The worst company I’ve ever worked for.

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