-Compensation is average relative to the rest of CPG, but benefits do compensate for gap
-Leadership churn, leading to unclear prioritization and shifting business goals
-Founder involvement can lead to slow decision-making + a more hierarchical organization/process than expected for a startup
-Sales-led culture; marketing is seen as a creative lever rather than a strategic lever (atypical to other CPG companies)
-Headcount rapidly increasing, with unclear roles and responsibilities across some teams/functions
-Extremely fast pace can make long-term planning and execution difficult
-Lots of passionate stakeholders, but alignment can be challenging when opinions take precedence over insight/data-backed recommendations.
-Limited development; greater emphasis on leveraging existing strengths than developing new skill sets ("get s**t done" culture, which is expected in a start-up)