1. Sellers may not fully trust the platform
Many sellers compare Lazada with competitors and question why their sales are lower despite spending on ads and campaigns.
As a KAM, you're often expected to defend platform policies that you don't control.
2. Limited subsidies and support
Sellers frequently request additional vouchers, free shipping support, or campaign subsidies.
Budget allocations are limited, which can make it difficult to help accounts achieve aggressive growth targets.
3. Commission and deductions are hard to explain
Sellers often complain about commissions, transaction fees, affiliate fees, shipping deductions, and campaign costs.
Even when the fees are documented, explaining the complete cost structure can be challenging, especially to traditional business owners.
4. Pressure from both sides
Management expects GMV growth, while sellers expect immediate solutions.
KAMs can become the "middle person" absorbing frustrations from both parties.
5. Targets can feel unrealistic
Market conditions, competition, inventory shortages, and seller budgets are not always within the KAM's control.
Yet performance is largely measured by account growth and revenue.
6. Constant firefighting
Issues involving logistics, returns, reimbursements, catalog errors, and campaign execution often end up on the KAM's desk even if another team owns the process.
7. Campaign-heavy environment
Major sales events (e.g., 6.6, 9.9, 11.11, 12.12) can require long hours until the next day 2AM and high responsiveness.
