In Transition after making a Big Bet Acquisition - Principal Engineer Zebra Technologies Employee Review

2.0
26 Apr 2016
Recommend
CEO approval
Business outlook

Pros

Making a big bet and outlining a strategy for brand leadership within the Enterprise Asset Intelligence Sector - The CEO is well intended yet may the company may be over extended and the balance sheet too highly leveraged to make it through the transition of culture and go-to-market given the Innovative Vision.

Cons

Not clear the leadership will make the hard decisions to transform the company from Differentiated Hardware Products to Differentiated Software Offerings coupled loosely with Good Enough Hardware Platforms. The Sense-Analyze-Act moniker is core to DML-AI yet there is no clear investment in platforms or partnership strategy to access this competency.

Explore other reviews about Zebra Technologies

5.0
1 Jun 2026
Recommend
CEO approval
Business outlook

Pros

strong team and great customer success with product

Cons

none issues to report at this time

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Zebra Technologies Response
1w
Thank you for your feedback. If you are interested in speaking with us further, please email us at employerbrandfeedback@zebra.com.
3.0
16 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Excellent individual contributors, inter office collaboration

Cons

Consistently moving targets from executives with little buy in from middle management causing the message to become muddled resulting in subpar performance

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