Pros
The base product, the ISE unit, is second to none in IO Density and ability to get what you pay for, with very high reliability. With the addition of the new features offered by iglu, X-IO can cover the majority of use cases in a storage environment. The new management team is focused on driving continued investment in developing great products which will build on the base of the unique technology and provide added value to the customers business.
In addition, a commitment to the Channel Partners and their ability to make profit is a big differentiator.
Finally, all the customers I have met have been very positive about the direction and the new leadership of the company, not to mention their deep satisfaction with the products they have purchased from X-IO.
Cons
Mostly awareness of the company by many folks even in Colorado! I believe the marketing team is working toward changing that, but it is going slowly.