The cons greatly outweigh its pros. It is a toxic environment. Its declining subscriber base is not being arrested. its poor management and its very poor use of its assets by its management will further decline this former titan. Perhaps its unique place in British society, forged in the 1950s, has been replaced by better placed organisations. There are much more effective consumer champions in the UK these days. They are found in the publishing industry, 3rd sector and in industry. This will continue until Which? begins to treat its subscribers better than the organisations it attacks. The toxic culture is completely at odds with the values and aims it claims to promote.