The copy team lead needs to start from the basics, like learning some human decency and how to behave with colleagues.
There’s actually a very thick line between constructive criticism and plain demeaning, and the lead seems to miss it completely.
You’ll find a lot of scrutiny on your check‑in time, but check‑out time? Good luck. Instructions come from all directions, and if things go wrong, the copywriter gets blamed. Always. People don’t speak up even when it’s clearly their fault.After handling all the brands when no other copywriter was hired or available, and working on campaigns the firm still promotes as success stories, I was told I wasn’t doing well enough.
It’s a non‑conducive environment filled with politics, favoritism, god complexes in top positions, and salary deductions that just make it more demotivating.