Pros
Seeing my advice, ideas, and suggestions get developed and implemented into our production software support workflow is an energizing experience. Our team really cares about the product and our customers, and we work to make everything a little better each day and it shows.
Cons
As a startup, there are plenty of processes, procedures and escalation paths that aren't fully fleshed-out, so during the support process you have to be comfortable improvising a bit to buy time for the team to get organized on how to proceed.