Notice that the positive reviews follow the negative ones, as though to drown out the negative reviews. This is classic Tophatter - whenever something is “bad”, they bury their heads in the sand and don’t want to face the challenge of truly fixing the problem. This is true just as much of the culture issues, as it is of the business.
The CEO is insincere at best, and manipulative at worst. While he pretends to care for people, and displays vulnerability and emotion, he is also (consciously or otherwise) sexist; routinely promoting men over women, and creating circumstances for outspoken senior women leaders to “mutually agree” to leave the company. Multiple senior women on the leadership team have left mostly because the CEO and COO have a difficult time working with strong female leaders. Those women who choose to follow rather than lead, are not rewarded with promotions but rather a sense of job security. Women are also the lowest paid employees on any given team.
The business is also suffering. They keep trying the same methods, year over year, to bring in revenue without truly thinking through the ramifications. Another reviewer mentioned the “loyal customers” which is patently false. Just look at Tophatter’s Facebook feed and ads - the products are subpar, cheap and are aimed towards the bargain hunters. Those customers by definition are not loyal. One does have to give kudos to the marketing team for making Tophatter seem like a top-of-the-line ecommerce site.
One would think that given all these issues, the team would bring in some outside help to consult and correct. This has not happened (even now as other reviews indicate). The people team is also extremely inexperienced. The one person who did care enough to make changes was also pushed out of the company and - surprise - was a woman.
