1. Category is still forming
You spend time explaining the problem before selling the solution. Sales cycles are long. Pipeline build takes effort.
2. Need for flexible positioning at times
Messaging can change as the company refines its narrative. This creates friction in sales conversations and enablement.
3. Limited repeatable playbooks
You build your own approach in many cases. Less support in terms of proven templates, assets, and deal structures. It's a whole new world.