Company has raised their prices on products every year, with little added value (customer perception). They have done little to change the market's perception and implementation of AR, so customers are still using the way they did 10 years ago and find little reason to pay the increase in pricing.
In addition, there is an inward focus, especially on the field Sales. The hoops they have field sales jumping through to "document their activity" is unheard of in the industry. If you want to be micro-managed, this