Pros
Great start-up environment with huge potential to become a major player in the space. I've been with Reachify for a few months now and am impressed with the product and the commitment to understanding their consumers pain points. At this point, the company is void of any major politics that can hinder a small company's success. Most importantly, Reachify is offering equity which is driving a collaborative work environment.
Cons
I have not identified any major cons at the moment but do see growth as a hindrance on the horizon. Small startups like Reachify can have a difficult time scaling and maintaining culture as new employees are onboarded.