Pros
Company culture is intentional, should be a good fit to those well suited to it - be sure to review the website to get a sense of what that will be. Small team environment with wide reach can be fulfilling and rewarding. My experience spanned across change in leadership, culture, mission, and values - which may account for some of the cons. Pros I may have once praised, now in retrospect, I'm afraid are more reflective of 'drinking the kool aid'. Additional/extra work efforts recognized via small gift cards, little desserts.
Cons
Beware ambiguity of 'unlimited PTO' given high operational tempo, passion wages especially across certain lines of difference, or as equated to hours expectations. Job performance reviews may be held to standards not clear, specific, or directly related to position description. Rather, performance review in my experience was more related to the company's mission/values following change in leadership, mission & culture, without clear or specific guidance of performance metrics. Despite meeting or exceeding expectations in specific, measurable ways related to PD and past performance evaluations, the lack of clarity around measurable expectations in (newly) particular mission-based areas of competency were reflected upon negatively in regards to my performance, yet had no measurable or specifically actionable guidance or path to remedy. In one instance, while trying to perform to ambiguous mission-based expectations, I was rebuked in what could aptly be described as a roast, with all top management plus some, wherein some of top management even celebrated/commended my actions in the midst of the call. Confusing, embarrassing, confidence-shaking, shame-evoking, and instilling disillusionment about culture could sum up that particular experience. Discrepancy in communication around pay increase following a review, wherein it was unintentionally disclosed that a small raise was due to lawful salary compliance rather than reflective of performance. Management tried to pass it off as merit-based without realizing I'd been notified of the raise being compliance-based, then denied requested merit-based increase "due to equity". Several additional cons, too much emotional energy to spend on a review - this should offer enough of a sense for prospective candidates.