Pros
The company had a genuinely strong technology platform and some very capable people trying to make things work. There is clear potential in the business model.
Cons
The biggest issue is the gap between the platform and how the business actually operates day to day. Operations often felt chaotic and poorly standardised.
Leadership did not always help. The COO likes to be the loudest voice in the room, but is not the best listener. There was a lot of direction and pressure, but not enough curiosity about what teams were actually experiencing on the ground.
The Product team was also difficult. The CPO’s style is overly controlling, with technology teams being directed to build things that operations did not always need, want, or adopt.
When adoption was poor, the response often seemed to be blame rather than reflection on whether the right problems were being solved in the first place.