3.0
4 May 2021
Anonymous employee
Former employee, more than 3 years
Chicago, IL
Recommend
CEO approval
Business outlook
Pros
Excellent data set and Kantar buying Numerator is a smart move to cover the North American gap in World Panel. Vista did not really know what to do with it - flagship product (panel and survey) were great but the rest of the products did not fit.
Cons
Disorganized tech stack regarding the legacy Market Track products Senior management - lots of turnover and poor quality leadership Vista got in the way