Year after year, there has been an inexorable decline that led the company to have to lay off more than half of its employees.
The good individual were present, but not being adequately paid, they first left the company, which has not been able to replace them with the same level of professionalism.
This has decreed a deterioration general of the company, with a strong impact on sales to end to all the rest.
In a nutshell: a Director or Country Manager with proven experience, cannot be replaced by a new graduate.