Pros
This could be a great Company. It's size is an advantage in that it is numble and could adapt to a changing marketplace. The problem is that the CEO is spinning a tale with the goal (in reality) of enriching himself. Period. It is a very real problem at National Life.
Cons
I agree with many who have stated that the Company lacks any real strategy or direction. Do Good, Be Good, Make Good is a meaningless sound byte. This "great culture" that people alude to is so shallow. Management get shuffled around based upon whether you are in good stead with the CEO. So everyone spends all their time and energy maintaining what is quite frankly an illusion. These problems are very easy to see because they are so prevalent. It's just that many are playing a game of protecting themselves at the expense of the long term good of the Company.