Pros
Fantastic middle management—supportive, competent, and genuinely invested in the team's growth. Talented and collaborative colleagues who make the work environment positive and engaging. Exciting product with real-world impact and great potential in the automation space. Opportunity to work with cutting-edge robotics and AI technology.
Cons
The biggest challenge lies at the executive level, particularly with the CEO. He lacks essential understanding of engineering and manufacturing—critical areas for a hardware company—and shows little interest in learning them. This disconnect leads to unrealistic timelines, poor strategic decisions, and a lack of respect for the complexity of building the product. Engineers and other staff are often pushed to extreme workloads to meet arbitrary goals, only to be let go shortly after delivery. The C-suite lacks accountability and rarely challenges leadership, resulting in a culture of fear and short-term thinking.