Pros
1. A leader in its market segment (automotive battery management) with strong brand recognition amongst its customers 2. Strong market share in the US 3. A privately-held company with global offices (EU and Asia) that could give you exposure to multiple facets on how a company operates 4. Founder who cares for its employees, wants to invest in the business, and strives to maintain a family-oriented culture
Cons
1. Company is striving to become a market leader, yet its execution of business strategy and software delivery track record lately have been poor 2. Engineering has become a weakness for the company due to multiple software quality issues post product release and its finger-pointing attitude 3. Benefit plans & compensation level are not comparable to other public companies 4. Internal business process is not mature while new ones that are being introduced are not well executed 5. Limited career advancement opportunity 6. All middle and senior management positions are occupied by white males; minorities are confined to engineering department 7. Uncertain company future once the founder steps down