4.0
3 Feb 2025
Current employee, more than 5 years
South Jordan, UT
Recommend
CEO approval
Business outlook
Pros
Now that the old CRO is gone the VPs of Sales know who you are, who your family is, and genuinely care about your well-being. It creates a real culture for when things get tough you want to stick together and get through it.
Cons
Sales have been hard for years now. I don’t think it’s Lucid’s problem as much as it is a global problem. I don’t think product or leadership really knows where they want to go with the company which makes it hard to know what to sell or how to speak to the future. It seems like every year we try something new instead of committing to who we really are. Marketing literally just punishes our customers by reaching out to existing users instead of finding new buyers.