Good first job- not really a viable career for most. - Marketing Specialist Logical Position Employee Review

Thank you for your feedback. I’m glad you are enjoying our Charlotte management team and believe in our product. We are proud of what we’ve achieved thus far in an almost brand new office. I would like to address your concerns regarding the expectations of your role as a digital marketing specialist. We take criticism seriously at LP and have adjusted our processes over time based on feedback from current and former employees. In this case, your concern is one we have heard in the past and we feel has been addressed. We try to make it very clear through the job description and initial phone interview that the role requires cold calling to generate leads and eventually close sales on SEM accounts. We use the term “digital marketing specialist” to convey to the prospective client that our team has been trained to understand and consult businesses on the proper utilization of SEM as a business growth tool. However, we do ensure that the job description is made clear multiple times during the hiring process. We will evaluate this again to ensure that this is the case, as we take all critiques seriously regarding our processes. At this point, we have a good number of marketing specialists who consistently make $50-70K a year, and our posted average of $40-50K is one that is based on actual data- we do not draw it from thin air. As with any sales position, there is a ramp up period where you will need to build a book of business to achieve the numbers that we quote. However, for successful marketing specialists at LP, this is not a long or grueling process. We are proud of our employee and client satisfaction, which we find to be second to none in the digital marketing space at our level of growth. We will look into your concerns to ensure that this satisfaction is maintained, and company culture and processes become stronger over time.