Pros
Working at LawRank has been an experience where I truly feel like I can grow, problem solve, be creative, think critically, and succeed based on the effort I put in (which you don't get at every company).
I love our In House SEO team and world class Developers and feel they work so hard and are incredibly talented and intelligent - which makes LawRank's services an easy product to stand behind. You do have to be able to handle and know how to converse with attorneys and firm owners in person and via Zoom calls (from someone just starting a firm, to large "mammoth" law firms.) This takes an interest in the problems that firms of all sizes have and how marketing can play a part in their business growth, as well as being able to have a normal conversation and cultivate relationships.
Even though our sales team is small and fully remote, I’ve always felt connected and am comfortable asking for help or support when I need it. There are also plenty of opportunities to travel to conferences if you want them, and it’s an incredible opportunity to be able to connect further with our sales team in person, meet clients and prospective clients in person, and begin to establish yourself amongst the industry and get to know the broader legal vendor community. Travel can definitely be tiring, but LawRank has always made a point to ensure that I feel comfortable and safe, which I appreciate more than I can express. I've had the opportunity to travel to some really amazing cities, organize dinners with clients and attorneys, and be included in some really fun events where you can get to know the legal industry (and they can get to know you) so much more than you would on Zoom.
I've worked in the legal marketing industry before, and the services that LawRank provides are SO much easier to stand behind and sell. The Co-Founder and President of the company is well loved, respected, and known in the industry - which is incredible. You are encouraged to "be yourself" (truly) in your style of sales and relationship building and it's been nice having that freedom of creativity. For example, I was able to create my own instagram for LawRank and post and engage there to have another direct way to connect.
Overall, it’s a place where you can truly grow, be supported, and feel confident in the services you represent. For one of the first times in my life, I'm SUPER proud to tell people where I work and what I do when they ask.
Cons
Travel is a pro and con (con because...well travel/airports/time away from home), but ultimately it's such a good opportunity to meet firm owners in person and build relationships that the benefits COMPLETELY outweigh the "costs" for me.
You have to know what you are getting into when you are talking with attorneys - they do have strong personalities and you can't let one bad Zoom call with a sour personality or someone with a different mindset than you ruin your day/your flow.
Legal marketing (legal SEO/websites/paid ads) is a space filled with many agencies of all sizes, tenure, and skill levels. While VERY few have built the reputation and has the solid track record of results that LawRank has, the volume of available options can make the services appear "interchangeable". Firm owners often interview multiple agencies (this is to be expected) and owners inexperienced with agency partnerships tend to gravitate toward the least expensive solution, assuming the outcome will be the same. This can be frustrating - but just shows that you have to continually sharpen your skills, network and cultivate relationships, and become more knowledgable in this role. Definitely come in confident in the services and the quality LawRank provides as an agency, but don't come in expecting sales to be easy!
There is a learning curve and services and different markets are NOT "cut and dry" - come in expecting to learn the nuances and continue to learn.