Pros
- Comprehensive training program provided solid foundation on products and systems
- Opportunity to work independently and shape initial U.S. market strategy
Exposure to global automotive retail technology sector
Cons
- Hired without necessary resources or infrastructure in place
- No budget allocated for branding, marketing execution, or basic market presence (U.S. not even listed on website)
- Unable to localize product offerings for U.S. market for 12+ months, making sales efforts futile
- Lack of organizational commitment to actually support market expansion beyond hiring
- Set unrealistic expectations for role without capability to deliver results