Pros
This is a freshly launched UK company (but one that has been around for a while in native India) and one of the things that really stands out is great culture. From founders to team, the atmosphere is relaxed and respectful throughout. There's no unnecessary pressure from the founders and this is far from your 'traditional' workplace. Everyone takes responsibility and people work together in teams to achieve best results. This provides for an environment where everyone thrives to achieve excellency, people constantly push the boundaries and are free to innovate. Great workplace, excellent product, awesome team and a fresh approach from the founders.
Cons
Sometimes things need to happen faster to ensure the product doesn't end up lagging behind the competitors.