3.0
19 Sept 2015
Anonymous employee
Current employee
Recommend
CEO approval
Business outlook
Pros
Super smart people, blue list clients, differentiated cultural insight offer, fun atmosphere day-to-day. Potential to do impactful strategic and creative work. A management push to reinvent the way marketing research and strategy are done.
Cons
Added Value was one of the first and savviest marketing consultancies in its heyday. It is now struggling to find its footing in an evolving marketing context. Despite management efforts, change is slow to come, due to in part to constant scrambling to meet short term financial goals.