We started to struggle to maintain ageing software based on old code and a customer base that started to feel taken for granted with questionable behavior such as above average customer price increases (10%) into a user base that knew changing on prem software is difficult, painful and costly in a industry where time is billable. Staff also started to become more disgruntled with bonuses cut, pay increases frozen and objectives harder/unreachable, this was seen as a cost saving exercise. We also saw three quick changes of CEO, clearly mistakes which formerly disrupted a successful business and latterly introduced an unwelcome bullying culture that saw the departure voluntarily of many key experienced staff.