Lost It’s Way - Sales Gerdau Employee Review

The company has lost its direction. It wants to be so much more than what it is, a steel company. It makes steel, but it has an overweight marketing department. (Steel doesn’t need that much marketing) It makes steel, but invests in a Silicon Valley presence. It makes steel but divests from a major market segment at the bottom moments before it reaches its high. It makes steel but has to make its employees focus on buzzwords like ‘Purpose’. YOUR PURPOSE IS STEEL!!!! The environment is negative more often than not. The management is hamstrung by the Brazilian ownership. There is a false appearance of autonomy but the reality is that nothing happens without Brazil. Nobody is safe. Jobs don’t last. Even if you’re high performing because change is the only constant. Not usually change for the positive. Some folks have found positions of long tenure, but they’re so beholden to a highly politicized hierarchy that decisions are all relegated to that chain of command (used loosely).