This is a company that was founded with the goal of solving a very real problem in the automated software testing space. The product was created by recognized experts in the test automation space, and customers agree that it is a solution that effectively addresses compliance and security concerns that are hard to address with other seemingly competing solutions.
Cons
Right now the company has limited awareness when compared with it's key competitors, but that will most probably change in the coming years as it expands it's market presence.