Private Equity Killed The Culture - Marketing AirDNA Employee Review

2.0
3 Feb 2026
Recommend
CEO approval
Business outlook

Pros

The marketing department WAS filled with extremely talented and high performing team members. They were great to work with and we accomplished some pretty incredible things. Unfortunately they have almost all left at this point and it's not a surprise and good for those that have been able to move on.

Cons

Typical Private Equity scenario. They bring in and CEO and CFO with big expectations and incentives to grow at a ridiculous pace. Leadership sets unrealistic goals that we never hit and never had a chance to hit. Don't get your hopes up on hitting any bonuses while you are there. Then leadership starts looking for people and departments to blame and push. They need to show good bottom line so they start pulling back on people and expenses and push you harder to more with less people and resources. Culture went from fun and collaborative to burnout and finger pointing. Leadership is not going to take responsibility for the unrealistic goals they through out there.

Explore other reviews about AirDNA

5.0
24 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Great company, great culture, great benefits, good pay

Cons

I cannot think of anything

5.0
26 Mar 2025
Recommend
CEO approval
Business outlook

Pros

Great PTO and parental leave policy, lunch provided 3 days/week in Denver office, dog-friendly office, fun office events (like dog Halloween costume contests), professional development fund and genuinely LOVING my team (shout-out to the Finance department!) As referenced in prior reviews, there was a lay-off during the summer of 2024. Obviously that left the company and employees in a place with low morale. HOWEVER, this actually turned into a pro for me due to the response and recovery that has happened post-layoff. A new CEO was brought in and took the time to listen to EVERY single employee (not kidding, opened up his calendar company-wide and made sure every last person signed up). He took that feedback and has turned it into actionable items that has put AirDNA back on track both culturally and financially.

Cons

There were honestly a couple of cons I would have given if writing this review a year ago, like low morale and some toxic leaders (referenced in prior reviews too). However, course correction has taken place with the removal of said leaders and I truly feel we are thriving again!

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AirDNA Response
1y
Thank you for your kind words about our company culture! We're thrilled to hear that you've had such a positive experience working with us. Our culture is something we're incredibly proud of, and it's thanks to dedicated employees like yourself who contribute to creating a supportive and inclusive environment. We appreciate your feedback and look forward to continuing to foster a culture where everyone can thrive.
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