Job Number:

50118

Department:

Labour and Welfare Bureau

Division/Section/Unit:

Hong Kong Talent Engage (HKTE)

Job Title:

Assistant Manager (HKTE) Publicity and Marketing – Public Relations

Salary:

HK$47,010 per month

Entry Requirements:

Candidates should have –

(a) a Bachelor’s degree preferably in Public Relations (PR), Communications, Journalism and/or Marketing from a university in Hong Kong, or equivalent;
(b) a minimum of 7 years' relevant work experience with proven ability and full knowledge in all aspects of public relations, as well as management on project and crisis;
(c) met the language proficiency requirement of Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent;
(Note: Grade C in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to Level 3 respectively in Chinese Language and English Language in the 2007 HKCEE and henceforth.)
(d) an aggressive and creative business driver with a strong strategic mind;
(e) established working relationship with local media and Hong Kong based Mainland and international media network;
(f) experience in assisting senior management on relationship building and the preparation of presentations/speeches;
(g) excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua);
(h) solid understanding of government affairs is a plus;
(i) proficiency in the application of common business software (including MS Word, Excel and PowerPoint) as well as Chinese and English word processing

Note:

Other Job-related Requirements:
The hours and venues of work may be varied having regard to the operational needs of LWB. The successful candidate may be required to (a) work irregular hours, perform on-call/standby duties and work overtime, including evenings, weekends and public holidays; and (b) work outdoors occasionally.

Duties:

(a) assisting the Manager in devising and formulating PR strategies and plan, with an aim to promote Hong Kong as the Asia's talent hub and attract outside talents to come and settle in Hong Kong and enrich Hong Kong's talent base;
(b) devising media engagement programs that foster understanding on HKTE’s promotional efforts; and reinforcing the rapport with PR agencies so as to deliver quality PR works;
(c) driving PR programs to enhance awareness of HKTE’s events and activities in Chinese Mainland and overseas markets;
(d) continuously identifying new story angles for alluring talents to choose Hong Kong;
(e) maintaining good relationship with local, Chinese Mainland and overseas correspondents in Hong Kong and continuously pitching Hong Kong stories so as to generate positive publicity for Hong Kong;
(f) managing media inquiries, interview requests and coordinating all PR activities;
(g) preparing editorial works or senior management's participation in different events, creating content for press releases, byline articles and keynote presentations;
(h) evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis;
(i) providing immediate response to issues related to HKTE so as to minimise any negative impact on the organisation and Hong Kong's image; and
(j) conducting quality control on all PR programs

Terms of Appointment:

The successful candidate will be appointed on non-civil service contract terms. The contract period will commence on the first date of reporting duty and last up to 31 March 2028. Renewal of contract will be subject to the discretion of the Government.

Fringe Benefits

14 days paid annual leave will be granted to the successful candidate. The eligibility for rest days, statutory holidays (or substitute holidays), maternity / paternity leave and sickness allowance, where appropriate, is in line with those provided for under the Employment Ordinance. A gratuity may be granted at the end of the contract period if the appointee has satisfactorily completed the contract with consistently high standard of performance and conduct. Such gratuity, if granted, plus any contribution made by the Government to a Mandatory Provident Fund (MPF) Scheme in respect of the appointee as required by the MPF Schemes Ordinance, will be equal to 15% of the total basic salary received during the contract period.

General Notes:

(a) Candidates must be permanent residents of the Hong Kong Special Administrative Region at the time of appointment unless specified otherwise.
(b) As an Equal Opportunities Employer, the Government is committed to eliminating discrimination in employment. The vacancy advertised is open to all applicants meeting the basic entry requirement irrespective of their disability, sex, marital status, pregnancy, age, family status, sexual orientation and race.
(c) The information on the salary is for reference only and may be subject to changes. The entry pay, terms of appointment and conditions of service to be offered are subject to the provisions prevailing at the time the offer of appointment is made.
(d) Non-civil service vacancies are not posts on the civil service establishment. The candidate appointed is not on civil service terms of appointment and conditions of service. He/She is not a civil servant and will not be eligible for posting, promotion or transfer to any posts in the Civil Service.
(e) Where a large number of candidates meet the specified entry requirements, the Government may devise shortlisting criteria to select the better qualified candidates for further processing. In these circumstances, only shortlisted candidates will be invited to attend the written test and/or interview.
(f) It is Government policy to place people with a disability in appropriate jobs wherever possible. If a disabled candidate meets the entry requirements, he/she will be invited to attend the written test and/or interview without being subject to further shortlisting. Applicants who have declared disabilities found suitable for appointment may be given an appropriate degree of preference over other applicants whose suitability for appointment is considered comparable to that of the former. The Government policy and other related measures on employment of persons with disabilities are set out in the booklet “Employ People Based on Their Abilities – Application for Government Jobs by Persons with Disabilities” which is available for reference on the Civil Service Bureau’s website at https://www.csb.gov.hk under “Administration of the Civil Service – Appointments”.
(g) Holders of academic qualifications other than those obtained from Hong Kong institutions may also apply but their qualifications will be subject to assessments on equivalence with the required entry qualifications. They should submit copies of their official transcripts and certificates by email to admin_hkte@lwb.gov.hk.
(h) Non-civil service vacancy information contained in this advertisement is also available on the GovHK on the internet at https://www.gov.hk.

How to apply:

Applicants must apply online through the G.F. 340 Online Application System of the Civil Service Bureau (https://www.csb.gov.hk). Applications which are incomplete or submitted in person, by post, by fax or by e-mail will not be accepted.

A full curriculum vitae (CV), together with a letter of application (in about 300 words) setting out his/her relevant work experience in detail (including number of years) and why he/she is a suitable candidate to take up the position, copies of academic qualification certificates and record of previous employment should also be submitted. Supporting documents should be sent by email to admin_hkte@lwb.gov.hk on or before the closing date of application. Applicants should clearly mark “Application for the position of Assistant Manager (HKTE) Publicity and Marketing – Public Relations” and their online application numbers as the subject of the email. Submission of applications in person, by post or by fax will not be accepted. Late or incomplete applications, or applications without provision of a valid letter of application and CV will not be considered. Candidates who are selected for written test and/or interview will normally receive an invitation for written test and/or interview in about four to eight weeks from the closing date of application. Those who are not invited for written test and/or interview may assume that their applications are unsuccessful.

Contact Address:

12/F, Revenue Tower, 5 Gloucester Road, Wan Chai, Hong Kong

Enquiry Telephone:

2594 6741

Closing Date(dd/mm/yyyy):

06/07/2026 23:59:00

Application via Internet:

Available

Advertising Date

22/06/2026