Manager: Senior Director, Franchise Operations - HK & Macau
Role Type: Individual Contributor
Language: Fluent English & Mandarin

Please note: This role is not a fully remote position. The selected candidate will need to be based in Hong Kong and follow our hybrid work setup.

At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.

This role leads the end‑to‑end commercial agenda for the Hong Kong & Macau market, shaping and delivering system‑wide commercial priorities in close partnership with the local bottler. The role drives the development and execution of a multi‑year commercial roadmap, grounded in deep commercial expertise across portfolio, route‑to‑market, revenue growth management, channel strategy, execution excellence, etc. It ensures OU commercial strategies are translated into clear, market‑ready plans with strong execution discipline and measurable business impact, while driving alignment, data‑driven decision‑making, and commercially focused joint planning across the system.

What You’ll Do for Us

Commercial Strategy & Planning

• Lead overall commercial strategy and planning for the Hong Kong & Macau market, grounded in a deep understanding of local market dynamics, consumer and customer insights, channel economics, and competitive landscape, etc.

• Bring deep commercial expertise across route‑to‑market, revenue growth management, portfolio, and channel economics, etc to shape and own a multi‑year commercial roadmap for Hong Kong and Macau, clearly articulating growth priorities, strategic choices, and success metrics in line with OU strategies.

• Operationalize brand plans, activating new product launches, channel marketing plans and initiatives, brand/price/package strategy and in-store equipment guidance and activation strategy, etc.

• Balances immediate and long-term priorities. Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.

In‑Market Execution & Performance Management

• Define, deploy, and govern execution frameworks, tools, and processes aligned with market dynamics and organizational strategy, ensuring disciplined and consistent execution of commercial plans across channels and customer segments.

• Act as the primary interface between the OU and bottler execution teams to embed execution standards into day‑to‑day operations, including oversight of commercial infrastructure and equipment deployment, pilot testing of new execution solutions, and scaling of proven best practices.

• Establish robust performance management routines, including KPI tracking, execution scorecards, and structured business reviews, to monitor progress, identify gaps, and drive continuous improvement.

Capability Enablement & System Partnership

• Build and enable strong commercial and sales capabilities across the system to support sustainable growth, including the development and deployment of sales force and customer communication toolkits that equip frontline teams with clear, simple, and effective execution guidance.

• Drive structured capability development through frameworks, targeted training and on‑the‑job coaching, while advancing digital, SFA, and process improvements to enhance productivity, execution accuracy, decision speed, and best‑in‑class ways of working.

• Act as a trusted commercial partner to bottler leadership, operations teams, and cross‑functional stakeholders, fostering strong collaboration and shared accountability, and facilitating best‑practice sharing across the OU and broader bottling system to strengthen system capability.

Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics

Requirements & Qualifications

• Bachelor’s degree or above in Business Administration, Management, Marketing, Finance, Economics, or related field.

• 5+ years’ of progressive commercial experience within FMCG, with demonstrated accountability for commercial strategy, planning, and in‑market execution.

• Proven ability to lead end‑to‑end commercial agendas, leveraging expertise across route‑to‑market, revenue growth management, portfolio and channel strategy to deliver sustainable growth and execution excellence.

• Strong experience working with a bottler, distributor, or partner‑led business model, with the ability to influence without authority and drive alignment across multiple stakeholders.

• Highly analytical with strong business acumen, capable of translating data and insights into clear commercial plans and execution priorities.

• Fluent in English and Mandarin, with the ability to operate effectively in a multicultural, cross‑functional environment.

What We'll Do for You

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

• Learning Culture: Access to resources and management programs that give you the resources to continually develop your skills and knowledge.