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      Digital Marketing Interview

      2 Feb 2023
      Anonymous interview candidate
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. The process took 1+ week. I interviewed at the female factor

      Interview

      Awful experience in the hiring process. I applied on LinkedIn following the provided link. Few days later, I was contacted by the HR asking to fill in some more information which included creating a 90 sec video (!) with a self presentation. Passing that, I was hoping to be invited to an introduction interview but nothing like that. They sent another form to fill in with a bunch of questions. Most of them were quiet time-demanding (like describe a B2C and a B2B strategies for a product, create a LinkedIn Ads campaign with the visual and all the staff, etc). In my opinion, there was to much work to do without even knowing whether they are going to invite you, so I refused.

      Interview questions [1]

      Question 1

      1. What's the one achievement you're most proud of when it comes to your digital marketing experience? 2. Create a customer persona for a potential b2b partner (aka company and their decision-maker) and propose a strategy to generate more qualified b2b leads from this persona. 3. The same for the B2C. 4. Craft a LinkedIn ad campaign to advertise any of our products/services targeting your persona. 5. Please craft a convincing google ad copy to target your persona. 6. Go to our website, pick one lead page of your choice and give at least 3 suggestions how it can be improved. 7. One of the main goals this year is to expand to even more countries. Pls, outline a brief strategy of how you would tackle this challenge from a digital marketing perspective and how would you target leads in new countries.
      Answer question