It was an off campus interview so it began with the conventional pre placement talk and when the pre placement talk was over students had the aptitude lined up for the same. This aptitude unlike other aptitudes does not contain the traditional quants, verbal and logical reasoning sub sections, it was more like situation based questions and questions on the companies history. Once the candidates cleared this round they are divided into groups of 10 and sent for Group discussions and Case Study based question (marketing related). After you clear it, you will sit for the final interview and that's about it.